Searching for a web hosting company is a daunting task. You will undoubtedly be using web hosting review websites to guide you in the right direction. After all, they extensively test web hosts to let you know which ones are the best, right? Most of the times that isn’t right at all.
You see, web hosting reviews are often written with one goal in mind. That goal is for the owner of that website to make as much money as possible. What the review website won’t tell you is that they make a commission for every referral they send to the web host. Naturally, they put the host that is willing to pay them the most at the top of their rankings.
What they also won’t tell you is where they host their own website. You would be surprised at how many web hosting review sites aren’t actually hosted on the host they rank as their best. Why? Because usually the host that is ranked the best isn’t actually the best, they just pay the most in commissions.
Unfortunately for the customer, this is the nature of web hosting reviews. It is a business that almost as large as web hosting itself. Just something to keep in mind when you are searching.
The EIG outage that happened a couple weeks ago hopefully opened some eyes. Customers now see how EIG is run, focusing first on their bottom line, then their advertising, then their public image, then, last (and most certainly least), the quality of their service.
The truth, as spoken by employees themselves on Glassdoor, is that EIG only cares about the money they are making. They don’t care about the service they provide so long as people keep signing up. This is why you see brands like iPage offer such low rates only to charge 4 times as much for renewals. To them, your hosting account is just another number.
It all comes back to web hosting reviews. These review websites are what steer customers to bad hosts. Why? Because they get paid a lot of money to do so. EIG pays web hosting review sites a lot of money in commissions, more than you can even imagine, for every sale they generate.
Now that they are a publicly traded company it’s even worse. They have stock holders to answer to regarding money, not service. They have to put the stockholders before their customers, which means worse service for you.
When people search for a web hosting company what they don’t realize is most of the big name hosts are all owned by the same company. Endurance International Group, or EIG, owns over 50 different brands including HostGator, iPage, BlueHost, HostMonster, and more. What they try to do is offer several different brands giving customers a false idea that they have more choices than they really do.
With their affiliate programs they are able to pay high commissions for web hosting reviews so that customers think their brands are the best hosting companies. What customers don’t know is that most web hosting review sites don’t even have real reviews on them. The reviews are written to make the visitor sign up for the host that pays them the most money.
This could potentially leave you with a dud of a host. And if you aren’t careful, you may find yourself transferring from one EIG company to another, which means your website doesn’t move at all. They use the same servers in the same datacenters, so any problems you had will not go away.
Web hosting reviews are generally written for one reason and one reason only. To make money. Very rarely will you come across a web hosting review site that has honest reviews. The front page of Google is costly real estate, and web hosting companies pay good money to make sure they are on top of the rankings on many review sites. Unfortunately this means that the customer is left with a sub-par product.
There are certain things that can tip you off if you’re looking for fake web hosting reviews. I can tell you this from personal experience that if iPage.com is the #1 website on any given review page then the reviews are fake. How do I know this? iPage.com is owned by Endurance International Group, who also own 50+ other web hosting brands. They pay web hosting review websites like hosting-review.com, webhostingshield.com, and aboutwebhost.com a lot of money to have the top spots.
The thing that they don’t tell you, the customer, is that the majority of the brands listed in their top 10 are really all the same company. They are only marketed as individual companies in order to make it seem like you have more of a choice. For example, Hosting-Review.com has iPage, JustHost, and HostGator listed as their top 3. Those are all the same company, so when you think you are picking between 3 companies you really are choosing the same one.
Aboutwebhost.com has a top 5 list on the home page. All of the top 5 listed are owned by EIG, so again, you are hosting with the same company no matter which you choose.
EIG has the ability to pay hosting review website owners a lot of money to take over their rankings, and instead of providing you with actual reviews, the owners of those websites only write what you want to hear.
EIG, or Endurance International Group, owns over 50 web hosting brands. Most of these brands are marketed as their own web hosting companies so that they have a better chance of you signing up for one of them. This is how they can take over whole pages of web hosting reviews.
They pay web hosting review sites hundreds of dollars for every sign up, and on many review pages such as hosting-review.com and consumer-rankings.com they have the top 3 or 5 spots of the page. This ensures that your money goes to the same place no matter what company you think that you are signing up for.
It’s too bad that the review websites don’t care about that. All they care about is making money off of you instead of informing you what web hosts are actually good.
The vast majority of web hosting review sites are trying to scam you. They couldn’t care less how good a web hosting company is, all they care about is how much the company pays them to send sales. Most of the time the web hosting reviews are just written by the web hosting company themselves. The owners of the review websites get paid a lot of money to send sales, so they keep the companies who pay them the most on the top of their rankings.
Not only that, there is one company that owns over 50 web hosting brands that are all marketed as different companies. Endurance International Group owns many popular web hosts like iPage.com, JustHost.com, HostGator.com, and many more. Plenty of unhappy customers transfer from one host to another not knowing that it’s really just the same hosting company. They have no incentive to keep you happy because they know the chances are high that you’ll just transfer to a different one of their brands.
Keep in mind that when you search for web hosting companies, most of the reviews are completely fake. They want to make the hosts that pay them the most sound great, and the ones who don’t sound bad. It’s all about money.
If there’s one thing I know, it’s web hosting reviews. Unfortunately, what I know is that review sites are designed to do one thing, get you to sign up for a web host that makes the owner a lot of money. You see, the biggest web hosting companies all have affiliate programs, and the biggest web hosting review websites are all affiliates. The web hosting company pays the review sites a lot of money for every referral they send. Obviously, the more money a web host can pay the more incentive the reviewer has to put them at the top of the list.
Take WebHostingGeeks.com, for example. This website gets at least $200 for every referral they send to the top 5 hosts on the website. The reviews don’t mean a thing, they just want to make the hosts that pay them the most sound the best for obvious reasons. It’s also no surprise that the top 5 web hosts have no bad reviews on the first page, but the other web hosts have plenty of bad reviews which further draw you toward the top hosting companies.
My goal is to try and offer some unique insight on web hosting companies and web hosting reviews. I hope that I can steer people away from using review websites that only try getting people to sign up, and instead try getting people informed on what the web hosts offer.