EIG, or Endurance International Group, owns over 50 web hosting brands. Most of these brands are marketed as their own web hosting companies so that they have a better chance of you signing up for one of them. This is how they can take over whole pages of web hosting reviews.
They pay web hosting review sites hundreds of dollars for every sign up, and on many review pages such as hosting-review.com and consumer-rankings.com they have the top 3 or 5 spots of the page. This ensures that your money goes to the same place no matter what company you think that you are signing up for.
It’s too bad that the review websites don’t care about that. All they care about is making money off of you instead of informing you what web hosts are actually good.
The vast majority of web hosting review sites are trying to scam you. They couldn’t care less how good a web hosting company is, all they care about is how much the company pays them to send sales. Most of the time the web hosting reviews are just written by the web hosting company themselves. The owners of the review websites get paid a lot of money to send sales, so they keep the companies who pay them the most on the top of their rankings.
Not only that, there is one company that owns over 50 web hosting brands that are all marketed as different companies. Endurance International Group owns many popular web hosts like iPage.com, JustHost.com, HostGator.com, and many more. Plenty of unhappy customers transfer from one host to another not knowing that it’s really just the same hosting company. They have no incentive to keep you happy because they know the chances are high that you’ll just transfer to a different one of their brands.
Keep in mind that when you search for web hosting companies, most of the reviews are completely fake. They want to make the hosts that pay them the most sound great, and the ones who don’t sound bad. It’s all about money.
If there’s one thing I know, it’s web hosting reviews. Unfortunately, what I know is that review sites are designed to do one thing, get you to sign up for a web host that makes the owner a lot of money. You see, the biggest web hosting companies all have affiliate programs, and the biggest web hosting review websites are all affiliates. The web hosting company pays the review sites a lot of money for every referral they send. Obviously, the more money a web host can pay the more incentive the reviewer has to put them at the top of the list.
Take WebHostingGeeks.com, for example. This website gets at least $200 for every referral they send to the top 5 hosts on the website. The reviews don’t mean a thing, they just want to make the hosts that pay them the most sound the best for obvious reasons. It’s also no surprise that the top 5 web hosts have no bad reviews on the first page, but the other web hosts have plenty of bad reviews which further draw you toward the top hosting companies.
My goal is to try and offer some unique insight on web hosting companies and web hosting reviews. I hope that I can steer people away from using review websites that only try getting people to sign up, and instead try getting people informed on what the web hosts offer.